To start, it's a good idea to introduce Just Social to employees and explain:

1. Motives and benefits: Why is Just Social being introduced? What advantages does it have over previous communication channels?
2. Use cases and content: What should Just Social be used for? Which content can I find where?
3. Features and first steps: How do I use Just Social? What do I have to do to get started?

These questions should be answered in news articles after the launch so that everyone comes across them. If there is a wiki for this information, it can be linked in the articles to point it out. For the same reason, this wiki is often linked as a separate app tile on the home screen (in addition to the wiki app).

In particular, if the Just Social apps are being rolled out gradually (see implementation plan), it is a good idea to publish a news article about each new app — this reduces complexity and always provides a good reason for supportive communication.

As far as tonality is concerned, we advise against hyping Just Social too much: this makes people more skeptical and sets the bar even higher than it often is anyway. It works better if you remain humble and invite people to participate, such as:

“We chose Just Social as our intranet because it is easy to use and attractively designed. A social intranet depends on participation: It should be a digital place by all employees for all employees, which we want to design together and develop with you. We appreciate your active participation and are grateful for your feedback and suggestions for improvement. ”

In order to encourage active participation, we strongly recommend that employees take the most important first steps, such as installing the mobile app and filling out the profile including a profile picture in news articles: preferably several times so that everyone can reach and do it.