The secret to the success of our news app is easy to explain: with it, all users can quickly and easily create attractive news articles that are read, liked and commented on significantly more. This solves the basic problem of intranets or employee apps, which are often used very little or are even forgotten. In order to achieve the highest possible reach and interaction rates, the following points should be considered in communication:

• Visual communication is highly attractive
  Pictures and videos increase the chance that a news article will be read, liked or commented on. That is why Instagram and Tik Tok have prevailed over Facebook and Twitter: with Instagram and Tik Tok (in contrast to Facebook and Twitter), you have to upload an image or video with every post so that attractive visual content is created. For the same reason, you always see a picture on the covers of every newspaper and magazine, and their websites also contain more and more multimedia content. We therefore recommend choosing the news cover as the Just Social homepage and display images and videos very large
• Visual communication is emotional and effective
  Even dry or negative messages can be fluffed up and positively charged with an image. Brain researchers have shown that emotional charging not only helps to remember information, but is also a prerequisite for this: learning is impossible without emotion. That's why memory professionals don't memorize series of numbers, but stories. In addition, visual communication can be processed very quickly, which is why it is not called “a picture says more than 1,000 words” for nothing. In the past, construction site workers communicated the rather negative information that a website is still under construction in an effective and friendly manner
• Visual communication is easy
  Since every smartphone today has a camera, every employee can take photos quickly and easily. Alternatively, you can find millions of royalty-free images on the Internet, e.g. via Google's image search or free image exchanges such as Pexels or Pixabay. In addition, many of our customers use the same images over and over again for certain news content so that readers can recognize the topic directly at first glance. The visual language can also be used to convey corporate values and corporate identity and thus increase identification
• Authenticity beats “professionalism”
  Authentic communication works significantly better than “professional” communication, because: the better sender and recipient understand each other, the better communication works. It is therefore advisable for the sender to write and speak as authentically and from the heart as possible so that a natural connection with the recipient can be established. “Professional” communication, on the other hand, often has a stilted, fake and alienating effect on recipients, which makes the connection to the sender difficult. This is the case, for example, when texts are not written by oneself, engraved or indiscriminately formulated or learned by heart. That is also the reason why even professional bloggers with millions of viewers record self-filmed videos, for example while driving: so that it appears as real and minimalistic as possible. This once again confirms what science has found: the way you communicate is more important than the content, so that the sound actually makes the music
• Personality beats anonymity
  In order to create the best possible connection between sender and recipient (and thus an optimal basis for communication), all content should be written and posted by the responsible persons. If this is not possible in large companies, for example because the communications department takes over the editing for the management, the content should still be published by the appropriate management person. Communication should never be carried out via impersonal departmental profiles, because anonymous communication distances sender and recipient from one another. The same applies to the formal “you,” which is why we recommend “you,” which sounds more personal and approachable and therefore makes communication easier. The “you” is therefore standard in social intranets, while the “you” is more suited to formal external communication in letters and emails

While these issues are part of everyday life in most startups, many larger and older organizations are still struggling with them. There is often little personal or visual communication and continues to communicate very formally and in “you” form — after all, they've always done it that way. The crazy thing is: Many of these companies already manage to publish authentic and visually appealing content on their social media profiles — they just can't do it internally.

The reason for this is that people often accept the rules in a group as set and misjudge the group. Example: Almost all people find our heart logo, our “Made in St. Pauli” website and the Just Social app structure very good: we constantly receive enthusiastic feedback about it. Sometimes, however, there is a small restriction in the postscript: “I personally think it's great, but I don't know if the others in our company are ready.”

It is precisely this fallacy that means that many organizations continue to do things that actually no longer have a majority or are optimal: from the tie requirement to sizzle to “professional” communication that doesn't affect anyone — such as the millions of interchangeable job advertisements and marketing phrases that are still considered good because you've always done it that way and others do it that way too. However, this is precisely the problem, as Seth Godin discovered in his book Purple Cow back in 2005: precisely because millions of others do it this way, it will hopelessly get lost in today's flood of digital information.

We therefore absolutely recommend that you use contemporary, authentic and visual communication so that people enjoy using Just Social instead of being forgotten - your employees will thank you for it.